Product Marketing Analyst

Job Summary

A company is looking for a Product Marketing Analyst.

Key Responsibilities

• Develop and execute integrated product marketing campaigns focused on lead generation and sales growth
• Own product positioning and messaging to clearly articulate customer needs and differentiate sales
• Manage sales enablement tools and support product promotions to assist sales teams in lead conversion

Required Qualifications

• Bachelor's degree in Marketing, Communications, Education, or related field
• 4+ years of experience in product marketing or demand generation
• Proven experience in developing campaigns that generate and nurture sales leads
• Strong project management skills in a fast-paced environment
• Proficiency with CRM and marketing automation tools, preferably HubSpot and Salesforce