Product Marketing Analyst

Job Summary

Supporting the Marketing team in executing and analyzing digital marketing campaigns, the full-time remote Product Marketing Analyst will manage campaign operations, performance tracking, and insight generation to drive awareness and adoption of the Merge Imaging portfolio.

Key Responsibilities

• Support the execution of integrated digital marketing campaigns across various channels, ensuring alignment with product launches and buyer journey stages
• Monitor and analyze campaign performance, developing dashboards and reports to provide insights on effectiveness and opportunities for optimization
• Assist in A/B testing and optimization efforts, analyzing results to recommend adjustments that enhance performance and ROI

Required Qualifications

• 2-4 years of experience in digital marketing, campaign analytics, demand generation, or marketing operations
• Hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce
• Familiarity with digital marketing channels including email, paid media, and webinars
• Strong analytical skills with experience in data analysis, dashboards, and reporting
• Interest in B2B marketing, enterprise software, or healthcare technology preferred