Product Marketing Director

Job Summary

A company is looking for a Product Marketing Director.

Key Responsibilities

• Conduct market research to understand segment-specific pain points and competitive landscape
• Develop compelling product storytelling and positioning frameworks for diverse audience segments
• Collaborate on go-to-market strategies and lead marketing campaigns for product launches

Required Qualifications

• 8+ years of experience in product marketing or go-to-market roles
• Experience with B2B and B2C go-to-market launch strategies
• Familiarity with the healthcare industry, including providers and patients
• Strong analytical skills for data-driven decision-making
• Proven research skills for customer interviews and competitive analyses