Product Marketing Director

Job Summary

A company is looking for a Product Marketing Director (Workday) - Remote.

Key Responsibilities

• Guide and deliver differentiated positioning, messaging, and buyer personas throughout the buyer journey
• Lead development of AI-informed messaging frameworks and support GTM strategy and execution
• Conduct market research and lead new product launches while collaborating with sales and marketing teams

Required Qualifications

• 10+ years of B2B technology experience, ideally in Sales Performance Management or enterprise SaaS
• 5-7+ years in product marketing leadership roles
• Knowledge of SPM technologies and experience within the Workday ecosystem preferred
• Strong proficiency in using generative AI tools for messaging and content creation
• Bachelor's degree in Marketing, Business, Computer Science, Engineering, or related field; MBA preferred