Product Marketing Director

Job Summary

A company is looking for a Product Marketing Director (Workday) - Remote.

Key Responsibilities

• Guide and deliver differentiated positioning, messaging, and buyer personas throughout the buyer journey
• Lead development of AI-informed messaging frameworks and enhance content creation using generative AI tools
• Support GTM strategy and execution, conduct market research, and lead new product launches

Required Qualifications

• 10+ years of B2B technology experience, preferably in Sales Performance Management or enterprise SaaS
• 5-7+ years in product marketing leadership roles
• Experience within the Workday ecosystem is strongly preferred
• Strong proficiency with generative AI tools for messaging and content development
• Bachelor's degree in Marketing, Business, Computer Science, Engineering, or related field; MBA preferred