Product Marketing Director

Job Summary

Driving go-to-market strategy for a growing portfolio, the full-time remote Product Marketing Director will manage cross-channel creative strategies, partner with product managers to translate product value into compelling messaging, and analyze performance data to optimize creative investments.

Key responsibilities

• Own go-to-market strategy for new and evolving products, defining audiences and core value propositions
• Develop cross-channel creative strategies, determining the optimal mix and volume of creative across various platforms
• Analyze creative performance data, providing insights to product managers and guiding creative briefs for effective market execution

Required qualifications

• 8+ years of experience, including 3+ years in management consulting or investment banking and 3+ years in consumer product marketing or growth roles
• Strong brand instinct and a deep understanding of effective creative messaging
• Proficient in analyzing performance data across multiple channels to inform strategic decisions
• Experience in startups, demonstrating the ability to drive measurable growth in fast-paced environments
• Expertise in building AI workflows that enhance team productivity and decision-making