Product Marketing Director, CTV

Job Summary

A company is looking for a Product Marketing Director, CTV.

Key Responsibilities

• Own all product marketing for performance CTV products, including market research, positioning, and messaging
• Develop and execute a comprehensive marketing plan to drive awareness and demand for the product
• Create a continuous feedback loop between the market and product teams to inform product development

Required Qualifications

• 10+ years of product marketing experience, with at least 3 years in a senior or director-level role in B2B adtech or digital media
• Fluency in adtech and CTV, including performance advertising metrics and ecosystem understanding
• Experience in category creation or repositioning, with a focus on building compelling narratives
• Proficiency in leveraging AI tools for marketing strategy and campaign execution
• Demonstrated success in end-to-end go-to-market execution for technical products