Product Marketing Executive

Job Summary

Leading the Product Marketing team, the full-time remote VP, Product Marketing will set the strategic vision for product marketing initiatives, drive go-to-market strategies, and enhance brand authority through compelling narratives while collaborating closely with product, sales, and customer success teams.

Key responsibilities

• Own product and services packaging, positioning, and messaging by analyzing customer needs and market trends
• Oversee the creation of high-quality content and thought leadership materials to effectively market products and services
• Lead the development and execution of go-to-market plans for new products and features in collaboration with cross-functional teams

Required qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• 15+ years of experience in product marketing leadership roles within the B2B technology or services industry
• Proven success in developing and executing go-to-market plans, including product positioning and messaging strategies
• Experience in the clinical research or Life Sciences industry preferred
• Strong ability to lead and manage high-performing teams focused on continuous learning and development