Product Marketing Executive

Job Summary

Leading the downstream product marketing and commercialization strategy, the full-time remote Assistant Vice President, Product Marketing will manage product positioning, value proposition development, and sales enablement to drive market adoption and portfolio growth.

Key Responsibilities

• Develop and implement go-to-market strategies and commercialization plans for the product portfolio
• Own product positioning and messaging architecture, ensuring consistency across all communications and sales enablement tools
• Lead competitive intelligence efforts, conducting win/loss analyses and translating insights into actionable recommendations

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 12+ years of experience in product marketing or commercial roles with a focus on go-to-market strategy
• Proven track record in driving sales effectiveness and market share growth
• Experience with sales enablement systems and competitive intelligence programs
• Background in healthcare, biotech, diagnostics, or life sciences is preferred