Product Marketing Lead

Job Summary

A company is looking for a Product Marketing Lead to drive customer acquisition and retention through effective marketing strategies.

Key Responsibilities

• Conduct market-informed strategies to communicate the company's value proposition
• Lead competitive analysis to identify market opportunities and track industry trends
• Create messaging frameworks and coordinate go-to-market strategies for new product launches

Required Qualifications

• Bachelor's degree or higher
• Minimum 5+ years of experience in product marketing, preferably in fintech, insurtech, or B2B SaaS
• Demonstrated success in executing product marketing strategies that drive business outcomes
• Extensive experience with market research and customer insights methodologies
• Proven ability to establish and scale product marketing functions