Product Marketing Lead

Job Summary

A company is looking for a Product Marketing Lead, PLG.

Key Responsibilities

• Shape product roadmap, positioning, and narratives while conducting market research for self-serve offerings
• Develop clear messaging and sales enablement materials for the self-serve builder audience
• Collaborate with cross-functional teams to execute go-to-market plans and lead product launches for PLG initiatives

Required Qualifications

• 5+ years of product marketing experience, with 2+ years focused on PLG strategies or self-serve SaaS products
• Proven track record in developing positioning, messaging, and GTM strategies for technical products
• Strong understanding of PLG motion and experience optimizing self-serve conversion funnels
• Data-driven approach to decision making, focusing on customer journey metrics
• Experience with both B2B and B2C marketing approaches, particularly for products with dual audience appeal