Product Marketing Lead

Job Summary

A company is looking for a Product Marketing Lead to drive the go-to-market strategy for its core platform and offerings.

Key Responsibilities

• Define and develop core messaging and positioning for the platform and key campaigns
• Conduct qualitative and quantitative research to understand market personas and craft differentiated messaging
• Design and execute go-to-market strategies for product launches and campaigns while enabling sales teams

Required Qualifications

• 4+ years of product marketing experience in a B2B SaaS environment
• 8+ years of overall professional experience with a track record of driving growth
• Ability to learn quickly about complex categories such as Data and AI
• Experience in the data and AI ecosystem is a plus
• Demonstrated ability to lead cross-functional projects successfully