Product Marketing Lead

Job Summary

A company is looking for a Product Marketing Lead.

Key Responsibilities

• Own positioning, messaging, and core brand narrative to differentiate from competitors
• Pilot product launch campaigns that convert attention into usage and create repeatable processes
• Act as customer advocate and collaborate with the Product team to shape features and validate use cases

Qualifications

• 5+ years of experience in product marketing or content marketing for PLG, preferably in tech startups
• Proven track record of launching products or building audiences for high-growth brands
• Strong storytelling and writing skills
• Exceptional taste in video content and attention to detail in marketing and product
• Ability to thrive in ambiguous and chaotic environments, driving impactful results