Product Marketing Lead

Job Summary

Product Marketing Lead, a full-time position, is responsible for bridging the Product and Commercial teams, enhancing market momentum through strategic positioning, messaging, and go-to-market execution.

Key Responsibilities

• Maintain and evolve positioning governance and framework
• Own go-to-market strategy and launch execution for product initiatives
• Analyze market trends and competitive positioning to inform strategy

Required Qualifications

• 7+ years in product marketing within B2B or B2B2C healthcare technology or benefits
• Fluency in the benefits market, including self-funded employers and the broker buying process
• Experience with category creation or significant market repositioning
• Proven ability to create and defend positioning frameworks
• Bachelor's or graduate degree in marketing, healthcare, business, or related field