Product Marketing Lead

Job Summary

Seeking a strategic and results-driven Product Marketing Lead, the full-time hourly position will develop and execute go-to-market strategies for a suite of products and services while creating compelling sales enablement content and collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Develop and execute go-to-market strategies for products and services
• Create product positioning, messaging frameworks, and value propositions for target audiences
• Plan and manage integrated marketing campaigns across various channels

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of marketing experience, with at least 2 years in product marketing
• Proven success in developing product positioning and sales enablement materials
• Experience with CRM and marketing automation platforms, preferably HubSpot
• Strong analytical skills to measure campaign performance and optimize efforts