Product Marketing Lead

Job Summary

Experienced marketers will find a full-time remote opportunity as a Product Marketing Lead focused on driving the go-to-market strategy and growth initiatives for trading features within MetaMask, collaborating across various teams to enhance user engagement and brand trust.

Key responsibilities

• Define and execute end-to-end go-to-market strategy for trading features, including opportunity sizing and lifecycle optimization
• Lead product launches and lifecycle marketing initiatives, crafting narratives that resonate with crypto traders and enhancing user retention
• Collaborate with cross-functional teams to deliver integrated campaigns and monitor performance, ensuring alignment and seamless execution

Required qualifications

• 6 to 8+ years in product marketing, preferably within fintech, crypto, or high-growth consumer tech environments
• Proven success in leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability to communicate complex product concepts effectively
• Analytical mindset with experience interpreting data to inform marketing and product strategies
• Deep curiosity about web3, DeFi, and on-chain user behavior, with direct experience in the crypto ecosystem being a plus