Product Marketing Lead
Job Summary
Experienced marketers will find a full-time hybrid opportunity as a Product Marketing Lead, responsible for owning the narrative and positioning of the OP Stack, managing go-to-market strategies for product launches, and building sales enablement tools for enterprise buyers.
Key responsibilities
- Own positioning, messaging, and narrative for Optimism and the OP Stack, translating complex infrastructure into a clear value proposition
- Manage end-to-end go-to-market for product launches, including segmentation, launch strategy, and post-launch measurement
- Build and lead the product marketing function over time, including hiring and establishing standards and operating cadence
Required qualifications
- 7+ years in product marketing at enterprise B2B SaaS companies with experience in owning positioning and launches for technical products
- Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles
- Strong commercial instincts around packaging, pricing narrative, and competitive displacement
- Comfortable engaging with engineers and technical buyers, able to develop credible messaging about infrastructure
- A genuine passion for blockchain technology, decentralization, and the future of open systems
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