Product Marketing Leader

Job Summary

A company is looking for a VP, Product Marketing and GTM.

Key Responsibilities

• Own and define the go-to-market strategy, including customer profiles and market segmentation
• Develop product positioning, messaging frameworks, and launch strategies for products and solutions
• Lead cross-functional collaboration to ensure alignment between Product, Sales, Marketing, and Enablement

Required Qualifications

• Proven experience in product marketing or marketing leadership (typically 10+ years)
• Demonstrated ability to set go-to-market strategy and lead through cross-functional influence
• Strong strategic thinking skills with the ability to translate complex concepts into clear narratives
• Data-driven mindset with experience in tracking and utilizing KPIs for decision-making
• Bachelor's degree (BA/BS) required