Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to develop and execute go-to-market strategies for its Literacy team.

Key Responsibilities

• Build go-to-market strategies to capture market share for Literacy programs
• Translate product attributes into clear value propositions and customer-centric messaging
• Develop sales training and collateral to enhance sales team effectiveness and customer engagement

Required Qualifications

• 7+ years of experience in product marketing roles, preferably in edtech
• Experience in product messaging, go-to-market strategy, and customer segmentation
• Proficient in developing sales enablement tools for both print and digital formats
• Collaborative mindset with the ability to influence across functions
• Bachelor's degree required