Product Marketing Manager

Job Summary

A company is looking for a Product Marketing & Content Manager to oversee positioning, messaging, and content for partner acquisition and customer expansion.

Key Responsibilities

• Own and evolve messaging and positioning for core platform offerings
• Create marketing assets and ensure clear representation of partner solutions
• Build scalable enablement assets to support acquisition and customer success efforts

Required Qualifications

• 4-6 years of experience in B2B marketing or content marketing, preferably in higher education or edtech
• Strong portfolio including case studies, videos, and marketing collateral
• Proven ability to collaborate cross-functionally with various teams
• Proficiency with marketing tools such as HubSpot and Salesforce
• Data-driven mindset with experience in measuring content effectiveness