Product Marketing Manager

Location: Remote
Compensation: To Be Discussed
Reviewed: Tue, Apr 08, 2025
This job expires in: 20 days

Job Summary

A company is looking for a Product Marketing Manager to refine market positioning and drive product adoption.

Key Responsibilities
  • Develop comprehensive product marketing strategies aligned with business goals and customer needs
  • Conduct competitive analysis and market research to inform product positioning
  • Lead cross-functional go-to-market strategies for new product launches and updates
Required Qualifications
  • Extensive experience in product marketing, preferably in financial services or fintech
  • Deep understanding of Ideal Customer Profile (ICP) development and customer journey mapping
  • Experience in developing go-to-market strategies for new product launches
  • Proven ability to conduct customer research and apply insights to refine product positioning
  • Experience planning and executing successful demand generation events

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