Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to refine market positioning and drive product adoption.

Key Responsibilities

• Develop comprehensive product marketing strategies aligned with business goals and customer needs
• Conduct competitive analysis and market research to inform product positioning
• Lead cross-functional go-to-market strategies for new product launches and updates

Required Qualifications

• Extensive experience in product marketing, preferably in financial services or fintech
• Deep understanding of Ideal Customer Profile (ICP) development and customer journey mapping
• Experience in developing go-to-market strategies for new product launches
• Proven ability to conduct customer research and apply insights to refine product positioning
• Experience planning and executing successful demand generation events