Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to shape how learning solutions connect with users.

Key Responsibilities

• Create cross-functional go-to-market plans to increase brand awareness and drive customer acquisition
• Oversee the development and execution of marketing campaigns across various channels
• Conduct in-depth market research to inform product development and marketing strategies

Required Qualifications

• Bachelor's degree in Product, Product Management, or related field
• 3+ years of product marketing experience
• Deep understanding of software go-to-market strategies for B2C
• Analytical mindset with the ability to translate data insights into actionable strategies
• Proficiency in digital marketing tools and techniques