Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager, B2B Insuretech Product.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new and existing products
• Conduct market research and competitive analysis to inform product positioning and marketing strategies
• Lead integrated marketing campaigns and manage product launches to drive awareness and user engagement

Required Qualifications

• 5+ years of experience as a product marketing manager, preferably in fintech, SaaS, or insurance
• Bachelor's degree in Marketing, Business, or a related field
• Experience launching a new digital product, ideally in a startup environment
• Familiarity with marketing tools and platforms such as CRM and analytics
• Strong analytical skills with a data-driven decision-making approach