Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager, Life Sciences & Research.

Key Responsibilities

• Develop and execute go-to-market strategies and launch campaigns for new product features
• Conduct market research and competitive analysis to refine product positioning and messaging
• Create compelling content and sales enablement tools to support cross-functional teams

Required Qualifications

• Bachelor's degree in Marketing, Business, Healthcare, or a related field (MBA preferred)
• 5+ years of experience in product marketing, preferably in digital health or life sciences
• Strong understanding of healthcare technology and experience marketing software solutions
• Proven success in developing go-to-market strategies and sales enablement for healthcare SaaS products
• Data-driven with experience using analytics tools to measure marketing performance