Product Marketing Manager

Job Summary

A company is looking for a Manager, Product Marketing (HealthTech).

Key Responsibilities

• Own and execute product marketing strategy for product launches and feature enhancements
• Conduct ongoing competitive and market research to identify trends and opportunities
• Develop and maintain buyer and user personas to inform marketing programs

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of B2B product marketing experience, preferably in healthcare or health technology
• Experience in planning and executing product marketing strategies with measurable results
• Familiarity with marketing tools such as Salesforce, Google Analytics, and content strategy best practices
• Experience working in a fast-paced, collaborative environment managing multiple priorities