Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager III, Health & Benefits.

Key Responsibilities

• Own the go-to-market strategy for benefits administration and member experience portfolio
• Develop messaging for enrollment, plan configuration solutions, and AI-driven digital support tools
• Collaborate on member engagement campaigns to enhance activation, usage, and satisfaction

Required Qualifications

• 5+ years in B2B or B2B2C product marketing, particularly in platform technologies or benefits administration
• Experience in driving go-to-market strategy for digital experience platforms or AI solutions
• Ability to synthesize technical and behavioral inputs into effective messaging
• Strong project management skills and experience working across multiple teams
• Familiarity with Google Suite, CRM tools, and AI-driven marketing tools preferred