Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead engagement marketing for their credit card.

Key Responsibilities

• Design and optimize omnichannel lifecycle marketing campaigns
• Drive customer activation, engagement, retention, referrals, and cross-sell efforts
• Own the engagement marketing roadmap and lead A/B testing strategies

Required Qualifications

• 5+ years of experience in lifecycle and/or product marketing, preferably in finance or fintech
• Hands-on experience with CRM and marketing automation platforms
• Strong understanding of audience segmentation and behavioral targeting
• Proven experience in developing and executing A/B tests and experiments
• Experience with reporting tools and translating data into actionable recommendations