Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager (B2C).

Key Responsibilities

• Analyze markets, competitors, and traffic sources to identify new funnel opportunities and growth experiments
• Launch and manage cross-functional projects to validate new funnels and optimize existing ones for ROAS and conversion
• Prepare regular reports and growth playbooks summarizing market findings and test learnings

Required Qualifications

• 3+ years of experience managing growth or marketing projects in digital products
• Strong understanding of digital acquisition and retention funnels including Paid Social, PPC, CRM, SMM, SEO, and Brand campaigns
• Experience designing or managing A/B tests and growth experiments
• Proven record of integrating AI/automation into workflow
• Hands-on experience with project management systems