Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to define and execute product marketing strategies for Bitcoin products and services.

Key Responsibilities

• Develop and refine product positioning and messaging to highlight unique value propositions
• Plan and execute go-to-market strategies for new product launches and ongoing campaigns
• Create and optimize marketing content to educate and engage target audiences

Required Qualifications

• 5+ years of experience in product marketing
• Experience in marketing to Private Wealth, luxury, or high net worth audiences
• Strong understanding of Bitcoin, financial solutions, and wealth management
• Proficiency in market research and data analysis
• Strong project management skills with the ability to manage multiple campaigns