Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead go-to-market strategy and execution for virtual healthcare products in the B2B market.

Key Responsibilities:

• Own end-to-end GTM plans for new products and major releases, from discovery through launch and post-launch optimization
• Lead cross-functional launch squads, ensuring alignment, accountability, and on-time delivery
• Conduct market, competitor, and customer research to inform product strategy and GTM decisions

Required Qualifications:

• 4-5 years in product marketing, GTM, or adjacent roles with a strong B2B focus
• Direct experience in virtual healthcare/digital health/telehealth/healthcare technology
• Proven track record leading cross-functional launches and managing multiple stakeholders
• Strong strategic thinking paired with operational rigor
• Experience supporting sales teams in consultative, enterprise or mid-market motions