Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead customer engagement and growth initiatives.

Key Responsibilities

• Develop and manage lifecycle marketing programs to enhance onboarding, adoption, and retention
• Execute expansion campaigns to drive customer growth into higher service tiers and add-ons
• Create and oversee educational content and webinars for prospects and customers

Required Qualifications

• 2-3+ years of experience in Product Marketing, Lifecycle Marketing, or B2B SaaS campaigns
• Proven ability to manage campaigns from inception to completion
• Strong storytelling and copywriting skills
• Organizational skills with a proactive approach to project execution
• Data-driven mindset with the ability to define KPIs and analyze results