Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive adoption and establish market leadership.

Key Responsibilities

• Own product positioning, messaging, and go-to-market strategy for both PLG and Enterprise segments
• Establish clear value propositions and customer stories demonstrating impact on growth and revenue metrics
• Lead product launches and partner with cross-functional teams to align feature development with market opportunities

Required Qualifications

• 4-6+ years of product marketing experience in high-growth SaaS companies
• Proven success in driving adoption and revenue growth for self-serve SaaS products
• Deep understanding of user segmentation, positioning, and go-to-market strategy
• Experience with performance and lifecycle marketing, using data for growth optimization
• History of collaborating with product, growth, and sales teams to drive customer retention