Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager.

Key Responsibilities

• Lead market research to analyze industry trends, product usage data, and customer feedback
• Define go-to-market strategies for product launches and maintain differentiated messaging
• Develop marketing content and enablement assets to support sales and customer success teams

Required Qualifications

• 4-6 years of experience in product marketing or a related role, preferably in B2B SaaS or the beauty and wellness industry
• Bachelor's degree in marketing, business, or a related field preferred
• Proven experience in owning go-to-market plans and driving successful product launches
• Familiarity with marketing automation platforms, CRM systems, and project management tools
• Knowledge of product analytics and campaign performance metrics to inform decisions