Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager.

Key Responsibilities

• Build and execute holistic product marketing plans, including market analysis and positioning
• Conduct customer and market research to identify unmet needs and trends
• Create differentiated product positioning and messaging that communicates value across personas and industries

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 5+ years in product marketing for healthcare software, SaaS, or technology
• Experience with API, integrations, or data-driven products is a plus
• Strong track record executing go-to-market strategies that drive growth and revenue
• Deep understanding of segmentation, positioning, messaging, and value proposition development