Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to accelerate product adoption and enhance go-to-market execution across its software portfolio.

Key Responsibilities

• Serve as an expert on products, customers, and market to lead product launch and adoption strategies
• Conduct research to inform product roadmaps and translate product capabilities into messaging and enablement resources
• Lead cross-functional teams to drive product adoption and manage lifecycle programs for specific product areas

Required Qualifications

• 2-4 years of experience in B2B SaaS, with 2+ years in Product Marketing
• Experience with vertical SaaS in SMB and familiarity with workforce/mobile tools
• Strong cross-functional leadership and program management skills
• Experience with in-app lifecycle marketing and activation design
• Hands-on familiarity with adoption tooling and CX/usage analytics