Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to enhance customer engagement and drive product adoption.

Key Responsibilities

• Develop and execute messaging strategies for product launches and enhancements targeting existing customers
• Lead programs to nurture customer relationships and position offerings to attract new prospects
• Design and implement campaigns to drive adoption of additional solutions in collaboration with sales teams

Required Qualifications

• 5+ years of product marketing experience, preferably in ecommerce technology, logistics, or software
• Proven success in customer-focused marketing and cross-sell/upsell campaigns
• Experience with integrated marketing programs and go-to-market campaigns
• Background in content, digital marketing, and email marketing
• Strong experience in creating compelling customer-facing materials in the technology sector