Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager who will drive activation, subscription growth, and long-term retention through effective storytelling and marketing strategies.

Key Responsibilities

• Own positioning, messaging, and launch plans for major features, from strategy to post-launch optimization
• Create and publish customer-facing assets such as emails, landing pages, and demo videos
• Run qualitative interviews and quantitative analyses to enhance user understanding and adjust messaging accordingly

Required Qualifications

• Five to seven years of experience in product marketing for consumer software or mobile apps
• A portfolio showcasing launch emails, landing pages, videos, or decks created and shipped by the candidate
• Experience using AI tools to enhance marketing workflows
• Proven track record of achieving activation or revenue targets
• Curiosity about wine and a willingness to learn quickly if lacking prior experience in the category