Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager, Lifecycle.

Key Responsibilities:

• Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable
• Improve onboarding and early activation to help members build momentum and consistency
• Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize

Required Qualifications:

• 4-6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role
• Hands-on experience working in a marketing automation platform (Iterable strongly preferred)
• Comfort working with behavioral data, segmentation logic, and performance metrics
• Experience running experiments and iterating based on results
• Strong project management skills and comfort collaborating cross-functionally