Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager, Ads.

Key Responsibilities

• Define customer personas and integrate insights into product design and strategic briefings
• Craft messaging that translates technical features into clear customer value and lead the messaging framework updates
• Own go-to-market plans for product launches and ensure alignment with sales and marketing goals

Required Qualifications

• 6-8 years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech or mobile apps
• Experience with AI/ML applications in advertising and the ability to simplify complex concepts
• Deep understanding of mobile advertising and in-app monetization
• Proven success in leading cross-functional go-to-market initiatives
• Strong business acumen and data literacy to align marketing with revenue objectives