Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive customer activation and engagement through in-product marketing strategies.

Key Responsibilities

• Develop and execute in-product campaigns to enhance user adoption and engagement
• Support go-to-market planning for new product launches and coordinate messaging across various channels
• Analyze product engagement data to inform marketing strategies and improve user experiences

Required Qualifications

• 5+ years of experience in B2B SaaS product marketing
• Proven success in driving feature adoption through in-product messaging systems
• Proficiency in product analytics tools and experimentation frameworks
• Experience collaborating with cross-functional teams, including product and engineering
• Strong analytical skills for data-informed decision-making