Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager, HCP Acquisition.

Key Responsibilities

• Manage the full HCP acquisition and retention lifecycle, including targeting, onboarding, and engagement
• Develop and execute the HCP Business Development Playbook for outreach and conversion
• Lead the Sampling Program, including segmentation, offer development, and ROI analysis

Required Qualifications

• 4-6 years of experience in B2B or HCP marketing, preferably in the supplements or healthcare industries
• Proven success in designing and managing acquisition and loyalty programs
• Experience with distributor or channel-based sales organizations
• Strong analytical skills to evaluate performance metrics and program impact
• Proficiency with CRM platforms and marketing automation systems