Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead the marketing efforts for measurement and programmatic activation products.

Key Responsibilities

• Lead go-to-market launches for new releases and manage cross-functional implementation
• Develop product positioning and value propositions based on customer-centric messaging
• Ensure sales readiness by creating product-related content and fostering collaboration between teams

Required Qualifications

• 5+ years of marketing experience, with at least 3 years in product marketing for tech platforms or measurement vendors
• Strong understanding of the ad ecosystem across various formats and channels
• Experience in programmatic ad tech and ad measurement
• Proven ability to build and execute marketing and go-to-market plans
• Ability to manage multiple projects in a fast-paced environment