Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Lead to enhance product marketing strategies and execution.

Key Responsibilities

• Clarify messaging and positioning while ensuring consistency across product and market
• Plan and execute product launches in collaboration with cross-functional teams
• Develop and manage lifecycle campaigns to improve trial conversion and customer retention

Required Qualifications

• Experience in building or enhancing product marketing in a lean B2B SaaS environment
• Proven track record of leading product launches with measurable success metrics
• Experience in messaging that positively impacts market understanding and go-to-market effectiveness
• Familiarity with lifecycle and growth initiatives related to customer conversion and retention
• Comfortable using tools like Gainsight or HubSpot for tactical execution