Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to enhance product adoption and go-to-market strategies across its software portfolio.

Key Responsibilities

• Build strategy and lead product go-to-market teams for adoption programs and campaigns
• Conduct customer and market research to identify adoption barriers and product gaps
• Support Sales and Customer Experience with training and resources that align product value with customer needs

Required Qualifications

• 2-4 years of experience in B2B SaaS, with at least 2 years in Product Marketing
• Experience with vertical SaaS in SMB and familiarity with workforce/mobile tools
• Strong cross-functional leadership and program management skills
• Demonstrated experience with in-app lifecycle marketing and activation design
• Hands-on familiarity with adoption tooling and customer experience analytics