Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead go-to-market initiatives and product positioning.

Key Responsibilities

• Lead cross-functional product launches and partner-centric initiatives to drive awareness and adoption
• Develop and execute go-to-market strategies for new products and account-based marketing programs
• Conduct competitive analysis to inform product development and marketing strategies

Required Qualifications

• 5+ years of experience in product marketing or a similar strategic role, preferably in insurance, SaaS, or fintech
• Proven experience in account-based marketing and developing targeted strategies for enterprise partners
• Experience collaborating with Sales teams and translating field needs into marketing actions
• Strong analytical skills to identify growth opportunities and analyze market trends
• Demonstrated project management skills and ability to lead cross-functional teams