Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager, Loyalty and Retention.

Key Responsibilities

• Own the overarching loyalty program strategy and execution, integrating existing programs into a cohesive offering
• Lead the optimization of programs to drive retention, engagement, and new customer acquisition
• Manage end-to-end program planning, execution, and resource coordination to ensure successful outcomes

Required Qualifications

• Minimum of 5 years of experience in product/program marketing with a focus on customer loyalty and retention
• Proven success in building and optimizing customer programs that enhance loyalty and support acquisition goals
• Experience collaborating with cross-functional teams and managing complex programs
• Bachelor's degree in marketing, business, or communications
• Ability to develop program positioning and messaging frameworks