Product Marketing Manager

Job Summary

A company is looking for a Principal Product Marketing Manager to lead go-to-market strategies and execution for B2B growth in the digital asset space.

Key Responsibilities

• Define and execute product marketing strategy in collaboration with product, sales, and business development teams
• Drive end-to-end go-to-market planning for product launches and service expansions, translating complex offerings into clear narratives
• Develop sales enablement materials and content to support client acquisition and retention efforts

Required Qualifications

• 10+ years of product marketing experience in B2B fintech, financial infrastructure, or crypto
• Proven track record in owning go-to-market strategy for complex B2B offerings
• Strong understanding of the digital asset ecosystem and regulatory landscape
• Experience marketing to fintechs, banks, exchanges, or asset managers
• Data-driven approach to evaluate marketing impact using relevant metrics