Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to connect product innovation to customer impact through strategic market positioning.

Key Responsibilities

• Develop and execute go-to-market strategies and enablement materials for product launches
• Identify opportunities for customer growth and collaborate with cross-functional teams to enhance the customer journey
• Conduct competitive research and synthesize market insights to inform product and marketing strategies

Required Qualifications

• 5+ years of experience in product marketing, preferably in healthcare or technology sectors
• Strong understanding of healthcare regulations and technology applications
• Proven ability to develop marketing strategies and communicate effectively to executive management
• Experience with Electronic Health Records (EHR) or Health Information Exchanges (HIEs) is a plus
• Ability to work collaboratively across functions including marketing, sales, and product development