Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to bridge the gap between engineering and marketing for a consumer subscription app in the sports industry.

Key Responsibilities

• Own product positioning and messaging frameworks for core offerings and major features
• Lead end-to-end go-to-market planning for new feature launches and product updates
• Serve as the primary marketing partner to product and engineering, translating complex product capabilities into consumer-facing narratives

Required Qualifications

• 3-5+ years of product marketing experience with direct ownership of positioning and GTM execution
• Ability to translate complex products into clear value propositions for consumers
• Proven track record of managing multi-channel product launches from strategy to post-launch measurement
• Strong cross-functional partnership experience with product and engineering teams
• Familiarity with product analytics tools and data-driven decision making