Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager for Loyalty, Retention, and Engagement.

Key Responsibilities

• Create and execute comprehensive loyalty marketing strategies to drive customer retention and lifetime value
• Lead marketing initiatives for loyalty programs, optimizing the customer journey from awareness to engagement
• Develop and test innovative loyalty program constructs to foster genuine customer connections

Required Qualifications

• 7+ years' experience in marketing, with 5+ years in loyalty marketing or consumer engagement programs
• Proven track record of designing and executing loyalty programs that yield measurable business results
• Experience in applying behavioral psychology and customer insights to marketing strategies
• Strong analytical skills with a focus on data-driven marketing
• Ability to collaborate effectively with cross-functional teams and stakeholders